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Instagram accounts created with stolen pics push fraudulent crypto schemes

Imagine logging into Instagram and searching your name to find more than a dozen imposter accounts pushing crypto scams while pretending to be you. That’s been Jason Sallman’s nightmare for the past several years.

Sallman describes himself as a “crypto-evangelist” and a lot of the content he posts includes images of Bitcoin.

The photo below is from Jason’s real instagram account, @JasonSallman.

But if you type “Jason Sallman” into Instagram’s search engine, you will likely see many other accounts using his images under handles that are often some variation of his name.

Jason Sallman said scammers are stealing his photos to create accounts that impersonate him on Instagram.

Jason Sallman

Sallman estimates he’s had more than 500 imposters over the past few years and said he’s seen up to 25 active Instagram imposters at once. He says going through the process of finding and reporting them all to Instagram can feel like a full-time job.

“There’s a little function inside of Instagram where you can report an account,” Sallman said. “And then they’ll review it and sometimes it could take them as little as two hours to respond, sometimes it takes days, sometimes they never respond.” 

Imposters have brazenly stolen photos featuring Sallman with his wife and family, and have even tagged his wife in new posts under a fake account. 

One of Sallman’s impersonators @jasonsallman.passive.income.fx has stolen several photos of Sallman with his wife and tagged her in the captions @jessicasallman.

Jason Sallman

“It’s super creepy and they’ll even sometimes make up their own captions for things like, “Oh, I’m so happy with my family now that I made all this money from mining.” 

After Sallman posted a photo with producers taken at CNBC’s first interview with him, scammers have reposted the pic and have been bold enough to tag the network’s staffers who were filming with Sallman while covering the imposter story.

Sallman’s imposters have even stolen a photo he took with CNBC producers. This one was was re-posted by imposter @_jasonsallmann.


But the stolen picture problem is bigger than just copyright infringement. Many of the imposter accounts appear to be run by scammers who engage with other Instagram users pretending to be Jason via direct messages.  Hidden behind pictures of Sallman’s face they push bogus crypto-investment schemes with the intent to lure in unsuspecting IG users and steal thousands of dollars from them.

Sallman told CNBC victims of the impostor accounts track down his real account several times a week demanding he return their money.

“I’ve gotten threats like, ‘I’m gonna kill you, I’m gonna beat you up.’ Sallman said. “They’re like, ‘I know where you live.’ and all these type of things.” 

Sallman connected CNBC with a victim of one of his imposters. This victim agreed to speak to the network as long as his name wasn’t publicly disclosed, for fear the scammer, who has all of his personal information, might retaliate. 

The Texas resident said one of Sallman’s impersonators started by convincing him to invest $500 on a bogus trading platform that showed his investment sky-rocketing to over six-figures.  When he sought to make a withdrawal he was asked for additional funds to cover bogus fees and commissions.  In the end, the victim lost $20,000 in the scheme.

A pervasive problem

Military veteran Bob Kurkjian first noticed his Instagram imposters while serving in Afghanistan as a Navy reservist in 2019. Kurkjian said he used his account to stay in touch with his wife and children almost daily when overseas. 

“On a very regular basis, I would find out, either via friends or just myself, that people were lifting my photos out of my account, and creating new accounts with a name similar to mine,” Kurkjian explained. “And so that probably happened to me 40 times.”

Kurkjian said the imposters often stole photos of him in uniform. Based on information in the account bios, he believed they were being used to scam people out of money.  

Instagram influencer Brandy Morgan said she has been dealing with imposter accounts for years. Brandy said she started her real account, @MsBrandyMorgan, to connect with other women in tech. 

“There weren’t a ton of females showcasing programming or coding on Instagram so that was the original story behind the account,” Morgan said. 

Throughout the course of CNBC’s interviews with Morgan for this story, she said she’s had more than 50 imposters on Instagram.  Although Sallman’s and Kurkjian’s imposters often use some variation of their names, Morgan’s imposters often do not, making them much harder to find. 

“A lot of times my followers will send me, ‘This person either just reached out to me or I just saw your photo on this account.’ and that’s usually how I find out about them,” Morgan said.

Brandy Morgan said scammers have been stealing her photos for years to create accounts that impersonate her on Instagram.

Brandy Morgan

The problem has become so pervasive, she added a highlight section to her Instagram account labeled “fake” with videos explaining the issue to her more than 56,000 followers.

When real accounts get shut down

A few screenshots Milly Berst shared with CNBC showing several of the impersonation accounts she has reported to Instagram.

Milly Berst

As a freelancer, Berst used her account to promote her work to prospective clients and said she was “angry” when she found there was no way to speak with Instagram directly, so she and her husband turned to Linkedin.

“My husband found people who work at Instagram, some woman there who was on the staff at Instagram and he sent them lots of emails,” Berst said. When one employee replied that she was willing to help, Berst got her account back after six weeks of frustration.

Berst told CNBC that since she’s been targeted so many times by crypto-scammers she’s added…

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